Privacy policy
PURE PURPLE
PRIVACY POLICY
Effective Date: 01/09/2026
Pure Purple respects your privacy and is committed to protecting personal information.
1. WHO WE ARE
Pure Purple
Email: Support@purepurple.co.ke
Telephone/WhatsApp: +254(0)798363714
Business Address: Nairobi, Kenya
Pure Purple may act as a data controller for personal information collected through its website
and business activities.
2. INFORMATION WE COLLECT
Depending on how you interact with Pure Purple, we may collect:
- Name;
- Email;
- Telephone/WhatsApp number;
- Billing address;
- Delivery address;
- Country/location necessary for delivery;
- Order and purchase information;
- Product preferences;
- Customer-service communications;
- Return/exchange/refund information;
- Special-request information; and
- Information voluntarily provided through forms, reviews or enquiries.
Technical information may also be collected automatically, including IP address, browser/device
information, website interactions and approximate location.
3. HOW WE USE PERSONAL INFORMATION
We may use information to:
- Process orders;
- Process payments;
- Arrange delivery;
- Communicate about orders;
- Provide customer support;
- Process returns and refunds;
- Improve products and services;
- Analyse website use;
- Prevent fraud;
- Maintain business records;
- Conduct marketing and advertising;
- Measure advertising effectiveness;
- Comply with legal obligations; and
- Establish, exercise or defend legal claims.
Pure Purple will seek to process personal information lawfully, fairly and transparently and for
specified legitimate purposes.
4. MARKETING
Where permitted, Pure Purple may send information about products, collections, promotions,
events and other marketing.
Customers can unsubscribe from marketing communications.
Transactional messages, such as order and delivery communications, may continue where
necessary.
5. WHATSAPP
Pure Purple may use WhatsApp for customer service, order communication, delivery
communication and, where permitted, marketing.
WhatsApp operates as a third-party service and may process information according to its own
policies.
6. SHOPIFY AND SERVICE PROVIDERS
Pure Purple uses Shopify as its ecommerce platform.
Depending on the final Shopify configuration, we may use third-party providers for:
- Payments;
- Email marketing;
- Analytics;
- Advertising;
- Customer communication;
- Courier/logistics;
- Customs clearance; and
- Website security and technology.
Specific providers will be identified in this policy or related privacy information where
appropriate once the final technology stack is selected.
7. SHARING INFORMATION
We may share relevant information with service providers where necessary to operate Pure
Purple.
These may include payment providers, courier/logistics providers, technology providers,
analytics/advertising providers, professional advisers and authorities where legally required.
8. INTERNATIONAL PROCESSING
Because Pure Purple sells internationally and uses technology/service providers that may
operate internationally, personal information may be processed outside Kenya.
Before transferring personal information outside Kenya, Pure Purple will ensure that the
transfer is supported by an appropriate lawful basis or safeguard required under Kenyan law.
Where appropriate safeguards are relied upon, the transfer will be documented as required.
9. DATA PROCESSORS
Where Pure Purple appoints a data processor, Pure Purple will seek to use appropriate written
contractual arrangements addressing matters required under Kenyan data-protection law,
including processing purposes, confidentiality, security, deletion/return of data and auditing
provisions.
10. RETENTION
Personal information will be retained only for as long as reasonably necessary for the relevant
purpose or as required/permitted by law.
Retention may be affected by tax, accounting, legal, dispute-resolution, security and business
requirements.
11. SECURITY
Pure Purple takes reasonable technical and organisational measures to protect personal
information.
No online system can be guaranteed to be completely secure.
12. YOUR RIGHTS
Subject to applicable law, you may have rights including:
- To be informed;
- To access personal information;
- To object to certain processing;
- To request correction;
- To request deletion where applicable;
- To request restriction where applicable;
- To request portability where applicable; and
- To withdraw consent where processing is based on consent.
13. EXERCISING YOUR RIGHTS
Contact:
Privacy Email: Support@purepurple.co.ke
We may need to verify your identity before processing a request.
14. COMPLAINTS
Customers may contact Pure Purple first with privacy concerns.
15. CHILDREN'S INFORMATION
The website is not specifically directed at children.
Pure Purple does not knowingly seek to collect children's personal information where doing so
would be unlawful.
16. COOKIES AND TRACKING
Pure Purple uses cookies and similar technologies as described in our Cookie & Tracking Policy.
17. THIRD-PARTY WEBSITES
Links to third-party websites are subject to those providers' own privacy practices.
18. CHANGES
Pure Purple may update this Privacy Policy when our business, technology, providers or legal
obligations change.
19. CONTACT
Pure Purple
Privacy Email: Support@purepurple.co.ke
Telephone/WhatsApp: +254(0)798363714