Privacy Policy

Last updated: 6 September 2026

Your privacy matters to us.

This page explains what information Pure Purple collects and how we use it when you visit our store, place an order or contact us.

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Information we collect

We may collect information such as:

your name; email address; phone number; billing and delivery address; order information; account details; messages you send us; website activity; device and browser information; and marketing preferences.

Payments

Payments are handled by our approved payment providers Pesapal.

Pure Purple does not normally receive or store your complete bank-card details.

How we use your information

We may use your information to:

process orders; take payments; deliver purchases; handle returns; provide customer support; prevent fraud; improve the website; understand store performance; comply with legal requirements; and send marketing where permitted.

Who we share information with

We may share information with companies that help us operate the business, including Shopify, payment providers, delivery companies, analytics providers, marketing services and professional advisers.

We only share information needed for the relevant service.

International data

Some of our service providers may process information outside Kenya.

Where required, we use appropriate legal grounds and safeguards for international transfers. Kenya’s data-protection framework regulates cross-border processing and transfers of personal information.

Marketing

If you agree to receive marketing, we may send news, product updates and offers.

You can unsubscribe at any time using the link in our emails.

You will still receive important messages about your orders.

Cookies

We use cookies and similar technology to run our website and understand how it is used.

Optional analytics or advertising cookies will be managed according to applicable consent requirements.

Read our Cookie Policy for more information.

How long we keep information

We keep personal information only for as long as we reasonably need it for orders, customer service, tax, accounting, fraud prevention and other legal requirements.

Your rights

Depending on where you live, you may have rights to ask us to:

show you the information we hold; correct incorrect information; delete certain information; stop certain uses of your information; or provide information in another format where the law requires it.

Kenya’s Office of the Data Protection Commissioner oversees rights under Kenya’s data-protection framework.